KitchenAid Tweets Joke About Obama’s Dead Grandmother

Apology doesn't stop backlash after debate

Headshot of David Griner

Oh, this is bad. During tonight's presidential debate, KitchenAid posted a nasty and poorly spelled comment on its Twitter feed about President Obama's grandmother, who died shortly before he took office. The full tweet from @KitchenAidUSA, while quickly deleted, was rapidly retweeted by many (such as Heather Spohr, shown below) who saw it appear during the debate. It read: "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president,' " along with the #nbcpolitics hashtag. Shortly after deleting the post, the brand tried to limit the collateral damage with a commendable amount of rapid transparency: "Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics." Obviously, it's going to be a bad Thursday for somebody who forgot to log out of a client account, and probably a bad Thursday for quite a few somebodies that gave said employee the keys. 

UPDATE: Cynthia Soledad, senior director at KitchenAid, tells AdFreak in a statement: "During the debate last night, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. This tasteless joke in no way represents our values at KitchenAid. This person will no longer be tweeting for us and appropriate actions are being taken.  That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and our consumers for this careless error."


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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