Kirstie Alley Is Your Fairy Godmother in Jenny Craig’s New Ad

Remind anyone else of the movie Toothless?

Kirstie Alley reunited with Jenny Craig earlier this year and planned to lose 30 pounds. Now, she's back and gets to celebrate surpassing her goal and dropping 50 pounds.

The new ad below, while cute, has one distracting aspect: Alley is playing a weight-loss fairy godmother, complete with gown, crown and wand—which is reminiscent of when she played the Tooth Fairy in Toothless. According to a rep for the company, this wasn't on purpose. 

Instead, the ad was inspired by a Jenny Craig member who supposedly loved her Jenny Craig consultant so much that she wanted to call her a fairy godmother.

In any case, the brand is positioning itself to be an easy solution in the crazy diet world.  

"Google 'dieting' and you'll see 468 billion results; it's overwhelming," said Mike Raymond, chief marketing officer of the combined Jenny Craig and Curves brands. "We went into this thinking that when someone makes the decision to lose weight, we want Jenny Craig to be the simple alternative to all of that cacophony."

CREDITS
Agency: LRXD
Chief Creative Officers: Kelly Reedy, CEO; Eric Kiker, Chief Strategy Officer
Associate Creative Director: Mandy Stevens
Integrated Producer: Kristen Del Calzo
Production, Postproduction Company: Humble TV
Director: Rudi Schwab
Executive Producers: Eric Berkowitz, Persis Koch, Ned Brown
Head of Production: Andrea Theodore, Chris Spanos
Line Producer: Dana Discordia
Director of Photography: Pascal Lebegue
Editing, Visual Effects Company: Idolum
Editor: Megan Bee
Music Companies: Audio Network; APM
Executive Integrated Music Producer: Kristen Del Calzo
Sound Design Company: Rocky Mountain Recorders
Visual Effects Editor: Bob Maple
Group Account Director: Blakely Strickland
Account Director: Megan Gonzalez
Business Affairs: Talent Direct