Kirstie Alley Is Your Fairy Godmother in Jenny Craig’s New Ad

Remind anyone else of the movie Toothless?

Kirstie Alley reunited with Jenny Craig earlier this year and planned to lose 30 pounds. Now, she's back and gets to celebrate surpassing her goal and dropping 50 pounds.

The new ad below, while cute, has one distracting aspect: Alley is playing a weight-loss fairy godmother, complete with gown, crown and wand—which is reminiscent of when she played the Tooth Fairy in Toothless. According to a rep for the company, this wasn't on purpose. 

Instead, the ad was inspired by a Jenny Craig member who supposedly loved her Jenny Craig consultant so much that she wanted to call her a fairy godmother.

In any case, the brand is positioning itself to be an easy solution in the crazy diet world.  

"Google 'dieting' and you'll see 468 billion results; it's overwhelming," said Mike Raymond, chief marketing officer of the combined Jenny Craig and Curves brands. "We went into this thinking that when someone makes the decision to lose weight, we want Jenny Craig to be the simple alternative to all of that cacophony."


Agency: LRXD

Chief Creative Officers: Kelly Reedy, CEO; Eric Kiker, Chief Strategy Officer

Associate Creative Director: Mandy Stevens

Integrated Producer: Kristen Del Calzo

Production, Postproduction Company: Humble TV

Director: Rudi Schwab

Executive Producers: Eric Berkowitz, Persis Koch, Ned Brown

Head of Production: Andrea Theodore, Chris Spanos

Line Producer: Dana Discordia

Director of Photography: Pascal Lebegue

Editing, Visual Effects Company: Idolum

Editor: Megan Bee

Music Companies: Audio Network; APM

Executive Integrated Music Producer: Kristen Del Calzo

Sound Design Company: Rocky Mountain Recorders

Visual Effects Editor: Bob Maple

Group Account Director: Blakely Strickland

Account Director: Megan Gonzalez

Business Affairs: Talent Direct