Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Kindle ice queen is gone, replaced by friendlier types in the Amazon e-reader's first two holiday spots. In the first one, a woman settles on a Kindle as the perfect gift for her grandson, who's interested in literally everything. A second spot, after the jump, shows wordless vignettes of the Kindle fitting into the routines of everyday life. Apparently, it's both dog- and Cheerios-proof. As much as Amazon likes to sneer at the iPad and its horrible outdoors-averse screen, the second spot is pretty Apple-esque.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in