Creativity The Kids From SunnyD’s Goofy ’90s Rollerblading Ad Are Back, and They Never Grew Up Older, but not wiserBy David Gianatasio|May 20, 2015 Share By David Gianatasio|May 20, 2015 Share If you watch the ad below and conclude there's nothing new under the sun, you're half right. Sunny Delight rollerblades into '90s nostalgia with this delightfully deft parody of its own goofy, iconic (some might say moronic) commercial from the first Twin Peaks era. Created by ad agency Grenadier, and targeting millennials with fond memories of SunnyD advertising from two decades ago, the new spot presents grown-up versions of the kids from the original. They're not portrayed by the same actors, but they are still blading through suburbia and crowding into Mrs. B.'s kitchen for some vitamin-enriched, orange-flavored refreshment. Of course, they've all gained a few pounds, and the guys have lost some hair. "Look, I can't do this anymore," the now-elderly Mrs. B. laments. "You and your friends have been doing this for 20 years. You're 36. You need a job." "As a brand, we try not to take ourselves too seriously and to act with self-awareness," says SunnyD marketing director Dave Zellen. Grenadier partner Rob Hofferman adds: "For people who grew up with that spot—who are now millennial parents or a little older—it's a great way to give them a fun touchstone to that time that they can now share and pass on to their kids." With shimmering analog synths in the background, and splendid comic panache, the reboot is just as "radical" as the original—though I hope that "purple stuff" hasn't been fermenting in the fridge all this time. One sip could trigger some wild flashbacks. The ad is airing on TV is Charlotte, N.C.; Sacramento, Calif.; and Indianapolis, and online everywhere. And here's the original spot, created by Gumpertz/Bentley/Fried in 1991: CREDITS Client: Sunny Delight Spot: "SunnyD 2015 Rollerblade" Agency: Grenadier Creative Director, Art Director: Randy Rogers Creative Directors, Writers: Wade Paschall, Mark St. Amant Associate Creative Director, Art Director: Grant Minnis Executive Producer: Keith Dezen Production Company: Community Films Director: Clay Williams Executive Producer: Lizzy Schwartz Producer: Helen Hollien Line Producer: Helen Hollien Director of Photography: Guyla Pados Editing Company: HutchCo Technologies Editor: Jim Hutchins Music Company: JSM Music Visual Effects Company: Brickyard VFX Visual Effects Editor: Patrick Poulatian Visual Effects Producer: Linda Jackson Computer Graphics Lead: David Blumenfeld Account Service Lead: Becky Herman Account Service Supervisor: Ryan Smith Planner: Elisa Cantero Adweek Adweek