A Kid Grows Up Really, Really Fast in BBH’s Latest Cute Ad for Robinsons

From baby to a man in 60 seconds

BBH London has made some brilliant ads for British juice brand Robinsons over the years—notably, this Wimbledon spot and, of course, the famous "Pals" ad from 2013, which really is one of the great twist-ending ads ever.

Now, agency and client are back with a fun new :60 that uses some mildly freaky CGI to illustrate the new theme "They grow up fast."

We open on a mom, dad and baby boy. But within seconds, he's always getting bigger and bigger, and trying to run away from them. While some of the visual effects are maybe a little creepy in an Evian-like way, there's enough humor here that the spot works—and ends up being endearing.

"Play thirsty" is the tagline.

The campaign launched Saturday on Britain's Got Talent. The spot will be supported by out of home, digital outdoor and online advertising.


Client: Robinsons

Agency: BBH London

Brand Director: Helen Gorman

BBH Executive Creative Director: Nick Gill

BBH Creative Director: Dominic Goldman

BBH Creative Team: Nikki Lindman, Toby Brewer

BBH Business Lead: Heather Cuss

BBH Team Directors: Rebecca Levy, James Rice

BBH Team Managers: Louise Long, Joanna Rose

BBH Strategy Director: Lilli English

BBH Strategist: Damien Le Castrec

—Film Credits

BBH Producer: Natalie Parish

BBH Assistant Producer: Sarah Cooper

Production Company: Park Pictures

Director: Tom Tagholm

Executive Producer: Stephen Brierley

Producer: Fran Thompson

Director of Photography: Luke Scott

Visual Effects: MPC

Visual Effects Producer: Amy Richardson

Visual Effects Supervisor: Tom Harding

Computer Graphics Supervisor: Carsten Keller

Colorist: Jean-Clément Soret

Editing House: Stitch

—Print Credits

BBH Producer: Katerina Gharraph

BBH Designer: Rob Wilson

Animation: Smoke & Mirrors