Kickstarter for Exploding Kittens Asked for $10K Over a Month. It Got $2 Million in 24 Hours

Mathew Inman's viral card game

In another crazy viral Kickstarter phenomenon, Mathew Inman, creator of the popular webcomic The Oatmeal, fully funded his Kickstarter for a game called Exploding Kittens in just 20 minutes on Tuesday.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.