Is 'kick-ass' appropriate for a press release?

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It can be hard to tell when an obscenity becomes so mainstream that it's safe to use in the corporate vernacular. That seems to be the case with "kick-ass," an adjective that PR blogger (and sometime journalist scold) Lauren Fernandez was surprised to see in the first line of a TGI Friday's press release. "I ran it past both seasoned reporters and newbies," Fernandez writes, "and most said the same thing: 'It grabbed our attention, but we don't know how professional it is to use that.'

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