As anticipation builds for the final season of Stranger Things, brands continue to line up to enter the hit Netflix show’s universe.
KFC is the latest to tap into the cultural juggernaut. The brand partnered with Netflix on a U.K. campaign by Mother that imagines the restaurant chain’s staff risking their lives to deliver food in Hawkins, Indiana, even as the town descends into supernatural chaos.
In the show’s fifth season, the military puts Hawkins under lockdown in an attempt to contain the rifts to another dimension that release deadly monsters around town. But that won’t stop a group of KFC workers, who cycle through Hawkins and keep orders flowing before being dragged into the Upside Down.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
