Kevin Costner, before the rise and the fall

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ah, this Apple spot takes me back. Way back. Those were strange times, when computers looked like mini microwave ovens and Kevin Costner was known more for his leading man’s charm than his questionable career choices. And while we’re on the subject, how sad is it that I enjoyed this ad more than the last four or five movies I’ve seen him in?

—Posted by David Kiefaber

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in