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Keira Knightley might seem dainty, but she has no problem dropping an F-bomb when the occasion calls for it—like when chastising the young British citizens who plan to skip the country's upcoming referendum on European Union membership.
The A-list actress is just one celebrity to star in a new campaign, "Don't Fuck My Future," aimed at motivating British youth to step up and make their voices heard at the polls on June 23.
In her 30-second ad, she demonstrates how easy it is to practice the perfect award-show face—offering an impressive display of rapid-fire mood morphing—before pointing out that it also takes about five seconds to mark an "X" on whether the U.K.
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