Katy Perry Gives WhatsApp a Starring Role in Her New Video, Free of Charge

She's apparently just a fan of the messaging service

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Ever wonder exactly which messaging service Katy Perry uses to chat about being a champion while she’s taking a dump? Well, mystery solved: It’s WhatsApp. In just a few days, millions have already watched the lyric video for Perry’s new single, "Roar," which is told through a rapid-fire group chat on Perry’s iPhone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in