Kate Upton Sinks Her Teeth Into a Hardee's-Carl's Jr. Commercial

A beefy behind-the-scenes look

"My spice I bring to it is lingerie." Thus spake Sports Illustrated swimsuit-issue cover model Kate Upton of her role in a Carl's Jr./Hardee's commercial breaking on Sunday. Truer words were never spoken, albeit in somewhat tortured English. I'd quote Kate some more from the spot's behind-the-scenes teaser clip below, but, well, why bother? As for the ad itself, we just get glimpses. Boobs, burgers, buns (both kinds), classic cars, Kate's lascivious lacquered lips stretched wide as a whale's. In other words, exactly what you'd expect. 72andSunny creative chief Glenn Cole talks about "giving young, hungry guys what they want." You go, Glenn. The commercial touts the chain's Southwest Patty Melt. That would make a great porn-star name. Frisco Thickburger, also on the chain's menu, is even better. UPDATE: Check out the finished spot below as well.