JWT curls up on the couch with 'Mad Men'

What to make of JWT’s decision to advertise itself via a brand spot on the upcoming Mad Men season-one DVD set? The shop apparently spells out the words “Mad Men” with letters and logos from its client roster. “Making brands famous since 1864” is the tagline. Sterling Cooper, the booze-and-sex-driven swingin’ Kennedy-era shop on the show, would’ve opted for “Making brands famous since 1864, baby!” (And made the exclamation point out of a cigarette, naturally.)