Justin Bieber Makes a Better Fragrance Ad With Jimmy Fallon

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Justin Bieber continues to keep things butch with his new fragrance, Someday, the ad for which sent the Beliebers into fits of ecstasy a few weeks back. Now, Bieber is making fun of himself, his commercial, and fragrance ads in general with the parody spot below, co-starring Jimmy Fallon (from the latter's NBC talk show). I was expecting the worst, given the participants, but the video is funny and well-crafted. Fallon playing Bieber's adulthood is sad and hilarious and accurate in too many ways to list here.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in