Regular coffee might give you a warm and fuzzy feeling in the morning, acting as a gentle wake up call. But Peter’s Cold Brew is not regular coffee. The triple strength elixir, nicknamed ‘Liquid Cocaine’, is being promoted with a “Blacker than Black” campaign that seeks to bring a new level of multi-sensory intensity to black coffee.
The campaign is the work of McCann Prague and apparently includes fully functional vinyl records made from pressed coffee.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in