Junkbot struggles to adapt in the digital era

Steve the Robot, a clunky bucket of bolts cobbled together from obsolete
technology like TV-VCR combos and over-air antennas, sulks his way through
this U.K. clip for the i-Can Easy HD Freeview box. If only he could dispense
ice-cream like that gizmo in the AMP Energy juice spot, he might escape the
scrapheap. No dice. But, as subjugating humans and ruling the world is the
true prime directive for all robots (and some especially vindictive
), Steve probably relives his '80s rampages nightly in glorious
Betamax, with Flock of Seagulls providing the soundtrack.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.