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In the style of HEMA’s much-loved “wait for it” products page comes the new viral promotion for Jumper, a movie about a guy who can teleport. The result is an interesting example of an ad interacting with content, even if it is fake content plastered over a real Australian sports site. What’s really impressive is that this viral concept actually offers a more succinct explanation of the movie’s plot than does the overly blunt trailer, which you’ll see at the end of the animation.
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