Maybe She’s Born With It. Maybe It’s Photoshop

Models' images retouched for cosmetics ads? No. Freaking. Way. It's true! And the U.K.'s ad watchdog is having none of it, banishing separate L'Oréal ads featuring Julia Roberts and Christy Turlington from British magazines. The ads were deemed misleading, per the Advertising Standards Authority, which says: "L'Oréal weren't able to provide evidence to show that without additional manipulation they were able to achieve that look." Of course, the ads weren't misleading in the slightest, since everyone with enough IQ points to properly operate a magazine surely knows such images are routinely altered, sweetened and enhanced. Who'd want to see Julia Roberts without retouching? She'd look like Eric Roberts in a wig. Actually, to my eye, neither woman here looks that great even with the retouching. Both seem kind of pale, though not nearly as unhealthy as Topshop's vampiric beanpole Codie Young, who could've used at least 15 pounds airbrushed in. Sorry, that was a wrong thing to say. She needed 20 at the very least. Larger images after the jump.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.