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With Elton John’s whirlwind farewell tour spanning the globe and his music seemingly more omnipresent than ever, one might be tempted toward disappointment upon hearing that U.K. retailer John Lewis’ highly anticipated Christmas ad is dedicated solely to the legendary singer-songwriter.
But it. Is. Worth it.
Agency adam&eveDDB, the longtime creative force behind such iconic John Lewis holiday ads as Monty the Penguin, this year spins a long-form tale of Elton John’s career told in reverse, beginning with a reflective 71-year-old John lightly tapping at a piano in a room dressed for the holidays.
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