It can be tough to get your work featured in the advertising magazine Lürzer's Archive. But René Schultz and Casper Christensen found a way around that.
The Danish art directors, who were looking for a job, went ahead and created their own physical replica of the creative magazine, filled it with their own work, and sent it to agencies. See how they did it—and whether it worked—in the video below.
As you might have guessed, the whole thing came full circle when the prank was written up in Lürzer's Archive itself. "Of course I was delighted with this gem," writes Lürzer's editor Michael Weinzettl. "They copied the magazine to perfection."
UPDATE: And guess who did this 10 years ago!