Jo-Wilfried Tsonga Prepares for the French Open by Practicing Against Twitter

Tweet & Shoot stunt goes live today

French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those 17 Grand Slam singles titles). Today at 11 a.m. ET, at a practice session for the French Open, Tsonga will take on an actual automaton, which will try to hit shots past the world's eighth-ranked player based on tweets supplied by fans as part of a promotion for banking giant BNP Paribas (and agency We Are Social).

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.