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Peanut butter is one of those products that seems like it should just be a copy-and-paste commodity, where competitors are all pretty much selling the same thing in different packaging. Instead, just about every fan has strong, passionate opinions about what is good peanut butter and what is grainy trash paste.
Positioning itself as the prior, peanut butter megabrand Jif today rolled out its first ads from the Publicis Groupe, which certainly went deeper and weirder with its storytelling than what you might expect from a mainstream grocery brand.
Publicis
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