Jell-O Searching Online for the World's Fastest Pudding Eater

Five professionals compete in CP+B contest

Even when it doesn't involve cockroaches and death, competitive eating is sort of gross. That may explain why food marketers are sometimes reluctant to get involved with it (Nathan's hot dogs and Pepto-Bismol notwithstanding). But Jell-O, which has become quite the playfully experimental brand with ad agency Crispin Porter + Bogusky, is going whole hog with its new Jell-O Pudding Prix campaign.

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