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For Jeff Goodby and Rich Silverstein, there was no massive bolt of lightning or an “aha” moment when the two were put together as a team at Ogilvy & Mather by the legendary Hal Riney in 1980.
“I walked in the first day, and the first thing Riney says is that Jeff and I are going to be working on this thing called Billy Ball. And that was it,” recalled Silverstein.
“I don’t know why [Riney put us together].
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