Jeff Goldblum Is a Loony Futurist in RPA's New Ads for Apartments.com

Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's advanced, perhaps even futuristic new apartment-listings website. In the campaign from RPA, Goldblum plays Brad Bellflower, an eccentric Silicon Valley maverick who's pretty damn impressed by everything on the new Apartments.com, which includes "custom search filters, videos, and most of all, heart." The launch spot, which broke Sunday on The Walking Dead, shows Bellflower in a black void, surrounded by flashing white shapes, as he mutters futuristically about "game changers," of which the new Apartments.com is clearly one. It's both parody and not-parody, which at first makes it hard to understand what to believe, though by the end of the :60 it's clear Bellflower loves Apartments.com, and you should too, though maybe not quite as cosmically. "Change your apartment. Change the world" is the tagline. "Like any good Silicon Valley maverick, Brad's vision for his apartment-listing website is nothing less than to change the world. But hyperbole and parody aside, finding a great place to live or moving to a new area really does change your world," says Andrew C. Florance, founder and CEO of CoStar Group,parent company of Apartments.com. Check out some out-of-home work from campaign below, plus credits. The company plans to spend $100 million on advertising, media, b-to-b marketing and search in the campaign. CREDITS Client: CoStar Group Spot: "Launch" First air: 3/1/15 Agency: RPA Executive Vice President, Chief Creative Officer: Joe Baratelli Senior Vice President, Group Creative Director: Pat Mendelson Creative Director, Art Director: Hobart Birmingham Creative Director, Copywriter: Perrin Anderson Associate Creative Director, Art Director: Kirk Williams Associate Creative Director, Copywriter: Eric Haugen Senior Vice President, Chief Production Officer: Gary Paticoff Vice President, Executive Producer: Selena Pizarro Producer: Joshua Herbstman Agency Assistant Producer: Grace Wang Production: Anonymous Content Director: Tim Godsall Director of Photography: Bryan Newman Executive Producers: Eric Stern, Rick Jarjoura Executive Producer, Production: SueEllen Clair Line Producer: Brady Vant Hull Production Supervisor: Timothy Kreis Editorial: Cut+Run Managing Director: Michelle Eskin Executive Producer: Carr Schilling Head of Production: Amburr Farls Editor: Steve Gandolfi Assistant Editor: Sean Fazende Finishing: Jogger Studios Creative Director: David Parker Visual Effects: Framestore Senior Executive Producer: James Razzall Producer: Andrew McLintock Design Director: Sharon Lock Computer Graphics Artist: Mike Bain 2-D Supervisor, 2-D Lead: Michael Ralla Audio Post Company: Lime Studios Executive Producer: Jessica Locke Sound Engineer: Dave Wagg Transfer: Company 3 Executive Producer: Rhubie Jovanov Producer: Alexis Guajardo Colorist: Sean Coleman Music Company: Barking Owl Head of Production: Whitney Fromholtz Creative Director: Kelly Bayett Talent: Jeff Goldblum —Out-of-Home Credits Agency: RPA Executive Vice President, Chief Creative Officer: Joe Baratelli Senior Vice President, Group Creative Director: Pat Mendelson Creative Director, Art: Hobart Birmingham Creative Director, Copy: Perrin Anderson Associate Creative Director, Art: Kirk Williams Associate Creative Director, Copy: Eric Haugen Senior Copywriter: David Sullivan (for Living Near Burritos, Duck and Finding an Apartment Faster only) Senior Art Director: Rob Anton (for Living Near Burritos, Duck and Finding an Apartment Faster only) Photographer: Michael Muller Digital Artist: Art Machine —Digital Credits Agency: RPA Executive Vice President, Chief Creative Officer: Joe Baratelli Senior Vice President, Group Creative Director: Pat Mendelson Creative Director, Art: Hobart Birmingham Creative Director, Copy: Perrin Anderson Associate Creative Director, Art: Kirk Williams Associate Creative Director, Copy: Eric Haugen Junior Art Director: Josh McCrary Junior Copywriter: Earl Lee Photographer: Michael Muller Digital Artist: Art Machine

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Jeff Goldblum Is a Loony Futurist in RPA's New Ads for Apartments.com

'Change your apartment. Change the world'

Tim Nudd

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