Jeb Bush Unveiled His 2016 Logo, and the Internet Shouted Unkind Things at It

The season's most enthusiastic mark

Headshot of Alfred Maskeroni

There's nothing more infectious than good old-fashioned enthusiasm from a presidential candidate. And what better way to project that political fervor than by adding an exclamation point to your campaign logo?

On Sunday, John Ellis Bush, known colloquially by a snappier acronym, did just that in unveiling his 2016 logo. It sure is enthusiastic, capped off by an actual exclamation point:



Many critics quickly pointed out that the logo is missing his surname, though given how politically charged the Bush name is, perhaps that's not surprising. (Hillary didn't even find it necessary to spell out her first name in her logo.) And anyway, Jeb has been using essentially the same logo—with the exclamation point—for 20 years:



Of course, everyone has an opinion about campaign logos, and the Internet had plenty of fun with this one as well. Here are some of the best reactions from the past day:



I couldn't help but join in the fun, too.


@maskeroni Alfred Maskeroni is director of video for Adweek.