Jeb Bush Unveiled His 2016 Logo, and the Internet Shouted Unkind Things at It

The season's most enthusiastic mark

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

There's nothing more infectious than good old-fashioned enthusiasm from a presidential candidate. And what better way to project that political fervor than by adding an exclamation point to your campaign logo?

On Sunday, John Ellis Bush, known colloquially by a snappier acronym, did just that in unveiling his 2016 logo. It sure is enthusiastic, capped off by an actual exclamation point:
 

 
Many critics quickly pointed out that the logo is missing his surname, though given how politically charged the Bush name is, perhaps that's not surprising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in