Jeans-lifting Levi’s spot swings both ways


It’s hard to miss that Levi’s TV spot where the guy pulls his pants up and demolishes the world around him. It’s a well-done commercial with a good mix of ambiance and digital effects. But what I didn’t know until today is that this ad plays out completely differently on the gay- and lesbian-themed Logo cable channel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in