Jean Paul Gaultier Designed Some 10€ Coins, Including One With the Eiffel Tower in a Corset

Seduction fresh out of the forge

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Remember the ’90s, when the 50 State Quarters program was enacted and every transaction became an opportunity to exchange the glorious crags of Colorado for a fat Georgia peach?

Those years before Pokémon Go were fun.

Anyway, Monnaie de Paris—France’s equivalent of the U.S. Mint—has released a limited-edition series of silver 10€ pieces (about $11.78), available for a limited time in certain post offices. Created in partnership with fashion designer Jean Paul Gaultier—he of irresistible sailors and femme fatales who just hang

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in