JCPenney Pulls Shirt Celebrating Girls 'Too Pretty to Do Homework'

Retailer grovels on Facebook

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

And now for your social media shit storm of the day: JCPenney is madly backtracking and apologizing on Facebook for selling a T-shirt that reads, "I'm too pretty to do homework so my brother has to do it for me." The implication that being smart isn't cool, while clearly meant as a joke, obviously won't fly in this day and age—and the retailer has pulled the shirt from its online and Facebook stores. (Promotional copy for the item on the website fanned the flames.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in