JCPenney back in the doghouse once again

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JCPenney had some success last year with its Beware of the Doghouse holiday campaign. Yes, the Web site got millions of views. But I knew it had broken through when my father-in-law sent me the link, along with the message, "Too FUNNY!!!" So, naturally, Penney and Saatchi & Saatchi are back with an encore: Return to the Doghouse. The clip below is basically a replay of last year's video, featuring guys who've bought their wives and girlfriends crappy, insulting gifts (vacuum cleaners, gym memberships, etc.)

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