This Japanese Vitaminwater Ad Set in New York City Is So, So Bizarre

With music from Das Racist's Heems

Headshot of Kristina Monllos

It's usually off-putting when inanimate objects have faces, but in this new Japanese Vitaminwater commercial, which features a person with a boom box for a head and spinning turntable eyes, that wasn't weird enough.

Nope, they had to go all out for a new coconut-flavored drink, and it's one of the weirder (but not gross!) things I've seen.

They had to have Heems from Das Racist rapping as Turntable Head dashes around to some of New York's latest trendy spots. It's all part of the New York remix, which is New York culture's way of giving old things new life, says Heems. (Ugh.)

Apparently the new coconut flavor is Queens-born Vitaminwater's own New York remix.

OK then!

H/T: Nerve's Liam Mathews.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.