Jamaica Tourism’s Giant Stress Ball in Times Square Helps New Yorkers Relax

Draftfcb's big yellow stunt

New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an enormous stress ball on Broadway between 45th and 46th Streets, giving New Yorkers and visitors a chance to "squeeze their burdens away." The giant ball doesn't work like a regular stress ball—you'd never get your hand around it—but perhaps you were meant to just give it a big hug, mon. In any case, its big smiling face served as a de-stresser by itself. And if all else failed, reggae artist and Jamaica native Gyptian was on hand to perform his mellow tunes for the crowd. More images, and credits, below.

CREDITS

Client: Jamaica Tourist Board

Agency: Draftfcb, New York

Chief Creative Officer: Javier Campopiano

Group Creative Director: Kevin Jordan

Creative Directors: Bruno Acanfora, Ariel Abramovici

Associate Creative Director: Lucas Bongioanni

Group Management Director: Wendy Glass

Account Supervisor: Ashley Hughes

Account Executive: Molly Burns

Producers: Joe De Franco, Susie Rofe, Daunno Jason