Jack White Floats His New Song Away on 1,000 Helium Balloons

Atmospheric distribution model

It's the new thing these days—floating your new media creation away on a balloon. In February, EA and Bioware sent copies of Mass Effect 3 into near space via weather balloons, some of which floated back down to Earth and into fans' hands. Now, Jack White and his label, Third Man Records, have done something similar.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in