Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Jack Daniel’s is celebrating Pride Month with a colorful art installation called #FlavorsOfPride—a projection-mapping “showtruck,” which it unveiled at the LA Pride festival. The projection truck, a collaboration with IW Group, features a three-minute video celebrating diversity within the LGBTQ community, and uses facial capture technology to incorporate festival-goers’ faces into the visual installation. Viewers’ faces are projected onto the truck.
Projection mapping technology takes ordinary objects and transforms them into visual experiences, according to a statement from the company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in