It's a Paris, Paris, Paris, Paris world

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

No one really needs evidence that the only way to describe Paris Hilton these days would involve some word (probably not invented yet) that means “beyond ubiquitous.” Still, after reading the Sept. 12 issue of the Star (it was a freebie, honest), we felt need to quantify the Hilton phenomenon. Are you ready? She’s in the 98-page magazine ten times! First Paris is one of the women featured on the cover, which touts “25 miracle makeovers.”

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