Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
"Celebrities Read Mean Tweets" is one of Jimmy Kimmel's most popular segments. It's been spoofed here and there—even by ad agencies. But now, Canadian agency John St. takes the theme in a bit of a different direction with "Kids Read Mean Tweets."
Check it out here:
"It's easy to laugh at rich celebrities reading some of the terrible things people have said about them online. We condone it. We even revel in it," the advertiser, Canadian Safe School Network, said in a statement.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in