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"So was it worth it? Well, of course not. It turns out it was just advertising. There was no higher calling. No ultimate prize."
That's one conclusion drawn by Linds Redding in "A Short Lesson in Perspective," a 3,000-word essay the longtime creative executive wrote on his blog earlier this year, republished by the San Francisco Egotist. Redding was diagnosed with esophageal cancer last year. He died last month at age 52. The piece finds Redding—an art director, designer and animator—taking serious stock of his personal and professional life.
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