It lives again: ‘Captivity’ saga writes itself


What kind of buzz would Captivity have generated without the hoopla over its gruesome ad campaign? Answer: None. The initial publicity was gold, but now After Dark Films is into priceless territory, with the MPAA refusing to rate the flick and demanding approval of future promotional materials.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in