Isaiah Mustafa Not Killing Himself Trying to Branch Out With Ad Roles

Character in Israeli beer spot is plenty familiar

Isaiah Mustafa seems perfectly content simply being the Man Your Man Could Smell Like—or drink beer like, or do another manly activity like. And who can blame him? This new two-minute spot for an Israeli brewer lets Isaiah be Isaiah, giving him amusingly elaborate lines to deliver, even if they're a poor man's version of Wieden copy. Isaiah has done this kind of thing before, and he'll do it again. Which brand will give him a real challenge and cast him as a pathetic weakling, or a doofus dad?

@nudd Tim Nudd is a former creative editor of Adweek.