Ironically, Microsoft’s Kin found few friends

The Microsoft Kin, known for its creepy, hilariously unsubtle quest-for-the-meaning-of-friendship ads, has been discontinued six weeks after its launch. The developers have been shuttled onto Microsoft’s Windows 7 Phone project, where they’ll import “valuable ideas and technologies from Kin,” but otherwise never speak of it again. The product’s spectacular failure has been blamed on everything from ineffective marketing to moral outrage over “sexting.” Others make a good case that pricing was the main culprit, since charging $99.99 (alongside a $30 monthly service fee) for a social networking phone that couldn’t download apps, access Twitter or use GPS was a rip-off—especially when ads suggested it was intended for tech-savvy hipsters. Whatever the cause of its demise, one thing we can all agree on is that ads for the Kin were terrible. And if any of the folks in Rosa’s network razz her about diskinnected, they’re not real friends.


adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.