iPods Bouncing for Joy as Apple Gives Them a New TV Spot

This is so early 2000s

Welcome back, iPod advertising. You remember iPod ads, right? They had energy and fun colors and other things that weren't fingers sliding lazily across iPhone screens. All the old iPod energy is back in spades with the new spot, "Bounce," from TBWA\Media Arts Lab and the animators at Psyop, pushing the seventh-gen Nano and fifth iteration of the iPod Touch. Apple debuted the ad at a September media event, but it hit YouTube and TV on Wednesday to correspond with the first shipments of the new Touch. The track is "Yeah Yeah" by New Zealand artist Willy Moon. Credits below.


Client: Apple

Agency: TBWA\Media Arts Lab

Chief Creative Officer: Duncan Milner

Executive Creative Director: Eric Grunbaum

Creative Directors: Demian Oliveira, Jesse Gazzuolo

Art Directors: Parker Grant, Shawn Schrader

Executive Producer: Mike Refuerzo

Agency Producers: Rob Saxon, Stephanie Gocke, Zane Miller

Production Company: Psyop

Director: Laurent Ledru

Editor: Brett Nicoletti

Flame Artist: Kim Stevenson

Lead Animator: Daniel Vislocky