The iPhone 4S Will Be Cool, but Probably Not This Cool

Concept model goes above and beyond

People are getting antsy for the iPhone 4S—agitated, even. And all the anticipation may be building the mythical gadget into something greater than it is—people may end up being disappointed if it doesn't wipe your bottom along with everything else. Videos like the one below don't help, but of course they are kind of irresistible. This one, by Aatma Studio, presents a concept version of the iPhone 5, with features like an ultra-thin design, a laser keyboard, and a holographic display—all lovely looking enhancements but probably not in the cards for this upgrade. The alchemists acknowledge this is an "exponential leap" from the iPhone 4. And if anything, it looks too thin. You might cut yourself on it.

@nudd Tim Nudd is a former creative editor of Adweek.