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Advertising awards have reached peak honesty with the Handys, a new (fake) show that isn't a show at all—it's an app where you get a prize just for shaking your phone up and down like a real wanker. (Really: Pull up handyawards.org on your phone, and go to town.)
The concept comes from a couple of industry creatives who prefer to remain anonymous, according to the press materials.
"It's pretty clear award shows have gotten out of hand, so we wanted to take the piss out of them," says one of the co-founders and self-proclaimed Lifetime Achievement Winner.