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Danes aren’t generally known for their swarthy complexions—but some of the nation’s most popular vacation destinations include sun-soaked locales like Greece.
So a delightfully bonkers new anti-melanoma campaign from The Danish Cancer Society, Danish foundation TrygFonden, and agency &co is using a universal language—song— to plead with the locals at such tourist hot spots to “Help a Dane” avoid a sunburn.
Five original music videos for five countries feature international artists representing each—and together, they’re a varied and visually-rich feast built around common themes like wearing sunscreen and sun hats.
In the opening scenes of an original music video for Spain, for example, a casually animated brontosaurus wades offshore as leisure fishermen cast their lines off oceanside rocks.
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