Infomercial hawks cool wife-stealing system

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

My fellow men, have you been denied the love you deserve just because the woman of your dreams is dating, engaged or even married to someone else? Well, cultural anthropologist Les Singer has a solution for you: Be a Hawkpanther, and swoop in for the kill. "The alpha male takes what he wants," Singer says. "Anything he wants: his best friend's girlfriend, his co-worker's fiancée, his brother's wife." The ads for Singer's wifejacking system began airing on TV last night, sending viewers to Hawkpanther.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in