Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the most-viewed ad ever to come out of India.
The spot—created by Creativeland Asia, directed by Guy Shelmerdine from Smuggler Films and set to "I'm Coming Out" by Diana Ross—has 23.4 million views on YouTube (surpassing the previous Indian record holder, Lifebuoy's "Help a Child Reach 5" PSA, with 19 million).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in