Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This is the incredibly cool tale of Arunachalam Muruganantham, who, after noticing his wife was using dirty rags to manage her menstruation, decided to do something about it—not just for her, but for all the women in India.
That seems like a nice enough story on its face, but the 5:38 video that recounts his trajectory is riddled with challenges that are embarrassing, terrible and hilarious—sometimes all three at once. After thinking he solved the problem in just 48 hours (bro-five!) by creating sanitary pads made of cotton, his wife came back with the results and said they were basically garbage.
So Muruganantham went back to work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in