Indeed.com Hires the Cast and Crew for Its First Ad Through the Site's Own Job Listings

Mullen gets meta

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How does a popular job posting site show off the breadth of its help-wanted offerings in the limited space of one commercial? For Indeed, the answer was to use its own listings to hire experienced professionals for the ad's cast and crew.

"How the world works" is the theme delivered across TV, digital, print and other media in a rollout that began last week in the U.K., targeting both applicants and companies looking to hire. Bright, bouncy and upbeat, the initiative, crafted by Mullen, emphasizes teamwork and striving toward common goals.

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