Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Vertical stunt celebrates 30th store in France

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in