Ad of the Day

In Apple's Poignant Holiday Ad, an iPad Offers a Family Far More Than Distraction

The brand gets real about the toils of travel and the gift of keeping memories alive

a young girl looking despondent
Apple's 2019 holiday ad surprises with a touching story.Apple
Headshot of David Griner
By David Griner

November 25, 2019

When it comes to ads about holiday travel, most skip past all the messy and frustrating bits, jumping instead right to the perfectly inviting family home waiting at the other end of the journey.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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