In Apple’s Poignant Holiday Ad, an iPad Offers a Family Far More Than Distraction

The brand gets real about the toils of travel and the gift of keeping memories alive

a young girl looking despondent
Apple's 2019 holiday ad surprises with a touching story. Apple

When it comes to ads about holiday travel, most skip past all the messy and frustrating bits, jumping instead right to the perfectly inviting family home waiting at the other end of the journey.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."